Search Engine Optimisation
Is SEO Right For You?
In July 2007 Google was the largest search engine on the planet, controlling more than 65% of the online searches.
Is SEO Right For YouWith more than 200 million searches per day, gaining exposure on the Google search engine is essential for any business serious about success in 2008 and beyond.
Google is not only a profitable source of qualified prospects for nearly any business imaginable, but ranking in the top 5 positions for a competitive keyword phrase establishes credibility and market leadership - when a website visitor sees your website at the top of Google they assume that you are one of the leading companies in that space.
But with such large traffic volumes and opportunity for profit, the online landscape, in particular search engine optimisation, is becoming inreasingly competitive and will soon become unaffordable for most businesses. |
SEO Will Soon Be Unaffordable For Most Businesses
Forrester Research, a leading online research company, estimates that e-commerce sales will reach $228 billion in 2007 and $316 billion in 2010, or 13% of all retail sales.
With so much profit available in nearly all online markets, the competition is becoming so fierce that most businesses will find it financially impossible to compete online.
Now, like radio, TV and informercials in decades past, there exists a unique opportunity for businesses to achieve top 5 rankings in Google, and profit from the ample website traffic available every second of every day.
But as each day passes, and larger corporations become aware of the critical importance of top rankings on search engines, it becomes more and more difficult to achieve a top 5 ranking and keep it.
It is now more important than ever to establish a presence online. Once you have secured your ranking in Google it is far easier to keep that ranking than to try and rank from scratch. |
