Pay-Per-Click Advertising
How Does PPC Advertising Work?
 Millions of people use Google and Yahoo each day to search for information, research something they are interesting in or to purchase something. This search process entails typing into Google a 'keyword phrase' of what the person is looking for. A keyword phrase can be a single word such as 'mortgage' or it can be a multi-word phrase such as 'holiday in phuket'.
With PPC advertising you can have an ad display for ANY KEYWORD PHRASE you want. And unlike traditional magazine advertising, where only a small percentage of the total readership will be interested in what you sell, with PPC advertising you decide exactly who sees your advertisement and who doesn't. And this means that you maximise your return on your advertising spend.
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Where Do My Ads Appear?
When somebody conducts a search on Google (or Yahoo) there are two types of search results: the free listings, in the centre of the page, and the sponsored links, on the right hand side of the page (and sometimes above the free listings). With PPC advertising, your ad is displayed in the sponsored links section of the results. To get your website into the free listings you will need
Why Should I Use Pay-Per-Click (PPC) Advertising?
With PPC advertising you don't pay for having your advertisement displayed on Google, but you do pay each time somebody clicks on your ad (hence the term 'pay-per-click).
 And although it may seem an expensive method of advertising, in actual fact it is one of the most cost-effective methods of advertising available both online and offline because you are only paying for people to visit your site who are INTERESTED IN WHAT YOU SELL.
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